First published: ANZSI Newsletter August 2009
On reading the name of Jean Jesensky’s company – Endswell Indexing – I thought it would be good to gather examples of other indexing company names. Here are the replies to my queries on Index-L (27 May 2009) and aliaINDEXERS (23 July 2009) along with a couple of tag lines, and a few names that I discovered.
Carolyn Kearney: When I was was working as a freelance indexer, I briefly used the business name ‘Locator Locator’. But then I stopped, thinking that maybe only other indexers would get it. (Plus the reference to real estate mantra ‘location location’ may be just a local Sydney obsession...?) However, I still think it is a cool name!
Jane Purton: I have called myself Watchword Indexing. Watchword is an old name for a password.
Max McMaster, Master Indexing.
Don Jordan: Mine is ‘Antipodes Indexing’ which I thought was both geographically appropriate and euphonious, and would put me near the top of alphabetical lists.
Jan Wright, Wright Information Indexing Services: Mine is a play on my last name – Wright and Right – hopefully you get the Right Information.
Lee Lawton: Mine is Right to the Point Indexing. I hope my entries take the reader right to the point they’re looking for. That pretty much describes my communication style, also ;-)
Teri Jurgens Lefever, Nimble Index: This could be a very fun thread. I put a lot of thought into the name of my company. I hope it invokes an image of the readers being able, with my index, to skip through the text, landing ‘nimbly’ on the points of interest to them.
Michele Combs: Mine is a bad Latin pun: ‘Carpe Indexum’ = ‘Seize the Index!’
Diane Johns: My company name, Indexing for Good, came to me like ‘rosy-fingered dawn’ after an extended period of meditative activity. It reflects my focus on works dealing with sustainability, civility, communication across cultures, and some of the arts & disciplines that keep civilization rich and meaningful. It also incorporates my resolve to maintain a viable business...!
Angela Wingfield, Fine Tune Communications, ‘Making your text sing’: Well, mine is not particularly quirky, but it arose from the fact that my introduction to the publishing industry came via transcribing the philosophical lectures of the Canadian metaphysician Dr. Kenneth G. Mills – hence the ‘fine tune.’ And of course, there’s the meaning of ‘fine-tuning.’ ‘Communications’ was used to encompass many services, including indexing, editing, and proofreading.
Lori Holtzinger, Zinger Indexing: Mine is a play on my last name and also the definition of ‘zinger’.
Marjorie Joy, Words & Images: I am a botanical artist/illustrator as well as indexer. I’ve also done a few other editorial odd-job projects – fact-checking and proofreading. My business name of Words & Images covers it all, and gives me scope to expand in many directions.
Margaret Gibbs: Mine, Chattan Indexing, isn’t nearly as clever as some I’ve seen, but it covers the fact that the bulk of my work is in the fields of genealogy and Scottish history, and refers to the fact that most of my Scottish ancestry comes from the clans that made up the Chattan Confederation in the north-central Highlands. The sneaky bit is that the Gaelic name also refers to my lifelong role as a humble servant to cats :-)
Cindy Coan, Indexing ‘By the Book’: Like many other names previously mentioned, my business name has more than possible meaning. Most (though not all) of my indexing has been of books, and the name I’ve picked serves to convey that idea, as well as the idea that the indexing is done in accordance with indexing standards and guidelines.
Terri Corry: Mine is Stepping Stones Indexing – with the idea that I’m creating a path to information.
Lori Bell: Bell Book & Index is adopted from the name of a 1958 James Stewart/Kim Novak film called ‘Bell Book and Candle’ that has nothing to do with indexing (although Stewart’s character is a publisher). But it makes a good business name for an indexer with the last name of Bell.
Amy E. Novick, BackSpace Indexing. I chose BackSpace Indexing because, well... that’s where indexes go.
Linda Sloan, Information Universe, ‘Managing a universe of information’: I chose Information Universe because of my aerospace specialty. Even though I do other subjects, astronomy and space flight have always been my favorites.
Jean Skipp: As a former librarian, the name of my business, IncludesIndex, was, as my kids used to say, a no-brainer.
Pilar Wyman: My tag line was ‘Great Indexes for Great Books’, and as technology advanced, I added ‘–and other media’.
Wendy Allex: I love the name of my business: Indexpert.
Suzi Kaplan, Key information service.
Rose Ippolito, InDocs Indexing Service: InDocs Indexing Service is meant to make the reader think of a doctor – in the same way that a doctor points out what is hidden (like an illness) an indexer points out where the (scattered) information can be found, and with information, one can make a better ‘diagnosis’ of the presented material.
Thanks to all of you who shared your company names and the reasons behind them. Finally mine – following the KIS principle, it’s just ‘Glenda Browne’!
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